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Illustration of the Digital Marketing service by Omset Laris

Service Detail

Digital Marketing

Ads, funnel, and content strategy designed to turn traffic into qualified leads.

Digital Marketing at Omset Laris has one focus: turning traffic into leads your sales team can actually follow up on. We build funnel strategy starting from offer and audience research, campaign landing pages, the most relevant channels for your business, and content recommendations that support every stage of the buyer journey.

Rather than just 'running ads,' our approach connects your website, landing pages, and ad messaging into one consistent funnel so click costs are not wasted. We help map the customer journey, define the right CTA on every page, and structure content that supports everything from awareness to conversion.

This service works best alongside Website Development, SEO, and Ads Management so that incoming traffic is guided into a funnel that's already optimized, not a generic page.

Ideal for

Businesses with a clear product or service whose traffic isn't yet focused, or teams that want to start ad campaigns with the right funnel foundation from day one.

What You Get

A clear service scope, no surprises halfway through.

Offer, audience, and competitor campaign research
Customer journey and funnel mapping
Channel recommendations and initial budget allocation
Campaign landing pages aligned with your ads
Content plan supporting awareness through conversion
CTA and tracking recommendations at every stage

Process

How we run the Digital Marketing service.

1

Offer & Audience Research

Understanding your offer, target audience, and competitor moves before building the funnel.

2

Customer Journey Mapping

Defining the right touchpoints and messaging at every stage, from awareness to conversion.

3

Landing Page & Content Production

Building campaign landing pages and content aligned with your ad messaging.

4

Funnel Launch & Optimization

Launching the funnel, monitoring early data, and continuously refining CTAs and tracking.

Pricing

Packages for this service.

Digital Marketing connects SEO and Ads Management into one funnel, so here are the relevant packages from both services. See every package on the Pricing page, or discuss the right combination through a free consultation.

SEO Packages

SEO Starter

Rp 999.999/bulan

For businesses just getting serious about SEO and needing a measurable foundation.

  • Initial SEO audit & basic competitor analysis
  • Optimization for 3 priority keywords
  • On-page & off-page SEO optimization
  • Google Search Console & Google Analytics setup
  • Guaranteed 1 keyword on Google page 1 (low-to-medium competition, per audit results)
  • Minimum 10 original SEO articles per month
  • Bonus 2 additional long-tail keywords
  • Monthly performance report
  • 3-month minimum contract
Choose Plan

SEO Growth

Rp 1.750.000/bulan

For businesses that want to dominate more keywords with more aggressive results.

  • Everything in SEO Starter
  • Initial SEO audit & advanced competitor analysis
  • Optimization for 10 priority keywords
  • On-page & off-page SEO optimization (backlinks from quality domains)
  • Guaranteed 3 main keywords on Google page 1 (low-to-medium competition, per audit results)
  • Minimum 20 original SEO articles per month
  • Bonus 5 additional long-tail keywords
  • Google Business Profile setup & optimization
  • Monthly performance report + monthly review session
  • 3-month minimum contract
Choose Plan

SEO Enterprise

Custom

For businesses with large catalogs, multiple locations, multiple languages, or complex ecommerce SEO needs.

  • Everything in SEO Growth
  • Unlimited keywords, based on your needs
  • Multi-location / multi-language SEO
  • Ecommerce SEO optimization
  • Dedicated SEO strategist
  • Premium backlink strategy (guest posts on high-authority media)
  • Custom reporting aligned to your business KPIs
Choose Plan

Ads Management Packages

Ads Management Starter

Rp 3 jt/bulan

Management of 1 ad platform (Meta Ads or Google Ads) for businesses just getting serious about advertising. Best suited for ad budgets starting from Rp5 million/month to the platform. Ad spend paid to the platform is not included. Indicative pricing, adjustable based on your needs after an initial audit.

  • Tracking setup & verification (Pixel/Tag + Conversions API)
  • Single-platform campaign structure (Meta Ads or Google Ads)
  • Basic retargeting campaigns
  • 3-5 ad creatives (images) produced per month
  • Weekly budget & targeting optimization
  • Monthly performance report
Choose Plan

Ads Management Growth

Rp 6 jt/bulan

Management of 2-3 ad platforms with more intensive creative production, for businesses ready to scale up. Best suited for ad budgets starting from Rp15 million/month to the platform. Ad spend paid to the platform is not included. Indicative pricing, adjustable based on your needs after an initial audit.

  • Everything in Ads Starter
  • Management across 2-3 platforms (Meta, Google, TikTok)
  • Advanced retargeting & remarketing campaigns
  • 8-10 ad creatives (images & short videos) produced per month
  • Creative & audience A/B testing
  • Landing page audit & optimization recommendations
  • Real-time reporting dashboard
  • Funnel review from click to closing
Choose Plan

Ads Management Scale

Custom

For larger ad budgets that need multi-platform management, unlimited creative production, and a dedicated media buyer. Indicative pricing, adjustable based on your needs after an initial audit.

  • Everything in Ads Growth
  • Advanced multi-platform management (Meta, Google, TikTok, LinkedIn)
  • Dedicated media buyer
  • Unlimited ad creative production
  • Continuous funnel experimentation
  • Custom strategy for large ad budgets
Choose Plan

Testimonial

What clients say about how we work.

The website structure and CTA helped our team receive prospects with clearer needs.

Nadya Lestari

Owner, Lumina Clinic

FAQ

Questions about this service.

Does this service include ad spend on platforms?

No. Digital Marketing focuses on funnel strategy, landing pages, and content. Ad platform budgets (Meta, Google, etc.) are managed separately through our Ads Management service.

I don't have a website yet, can I still start here?

Yes, we'll help map your funnel and recommend whether you need a new landing page before running the campaign.

Pairs Well With

Other services that usually run alongside this one.

Ready to make your brand feel more trusted?

Start with a focused consultation. We help map the website, funnel, and digital priorities that matter most for revenue.

Discuss Project
Digital Marketing and Funnel Strategy Services | Omset Laris