Free Tools
Menu Selling Price Calculator
Set your menu selling price from COGS and target food cost, plus overhead, margin, and local tax options. Free, instant.
Note
This is a starting point from the cost side. Always check market & competitor prices before finalizing.
Reminder: F&B businesses now require halal certification — check the rules and process with BPJPH.
Suggested selling price
This is a starting point from the cost side. Always check market & competitor prices before finalizing.
Want a clean online menu & POS?
Leave your contact and the Omset Laris team will help set up a website, QR menu, and POS for your restaurant. Optional.
How to set menu prices
Price from target food cost
The most common method: selling price = COGS ÷ target food cost. If COGS is Rp10,000 and target food cost is 33%, the base price ≈ Rp30,000. The lower the target food cost, the higher the price.
Additional overhead & margin
You can add overhead (operating cost) and extra margin on top of the base price for a higher price. This is optional — many restaurants do fine with the food cost method alone.
Local tax calculated separately
Menu prices are usually displayed pre-tax; local tax (PBJT/PB1) is added on the receipt. This calculator can show the price before and after tax for a complete picture.
FAQ
Frequently asked questions
How do I set a menu selling price?
The most common way is dividing COGS by the target food cost. Example: COGS Rp10,000 and target food cost 33% → selling price ≈ Rp30,000. This ensures ingredients take about a third of the price, leaving margin for operations and profit.
What's a reasonable food markup?
Markup varies by concept. With a 30–35% target food cost, the effective markup is about 3x COGS. Drinks are often marked up higher due to low COGS. This calculator prices from target food cost, not a fixed markup.
Do menu prices include tax?
Usually displayed menu prices exclude local tax (PBJT/PB1), and tax is added on the receipt. This calculator offers an option to show the after-tax price, but many restaurants display pre-tax prices.
Is restaurant tax the 11% VAT?
No. Eating and drinking at a restaurant/cafe is NOT subject to VAT, but to the local PBJT tax (formerly PB1) with a maximum rate of 10%, set by each regional government via local regulation. So don't use 11% or 12%; check your local rate.
Will this calculator's price definitely sell?
Not automatically. The calculator only prices from the cost side. You still need to compare against market and competitor prices, and consider your target market's spending power, before finalizing.
Restaurant & Cafe
Other calculators you might need
All free, no signup, and every calculation runs on your own device.
Omsetlaris Services
You have the numbers. Now the system.
The calculator here helps you decide with numbers. Running a restaurant or cafe day to day takes a system — that's where we work. We build websites, POS systems, online/QR menus, and operations systems for restaurants, cafes, and modern eateries.
Restaurant website
Profile, menu, location, and gallery that draw customers to visit or order.
POS & till system
Transactions, ingredient stock, and sales reports tracked automatically — not in a notebook.
Online & QR menu
Customers scan a QR at the table to view the menu and order themselves, cutting queues and wrong orders.
Operations system
Daily revenue reports, best-selling items, and data you can actually decide on.
The consultation is free with no obligation. If it turns out you don't need a system yet, we'll say so.