Free Tools
Tour Package Price per Pax Calculator
Build your per-pax tour package price from shared costs, per-person costs, and margin — plus price sensitivity by participant count. Free.
Note
Estimate based on your input. Re-check supplier prices (transport, hotel, tickets) before publishing the package.
Selling price per pax
Price per pax by participant count
The more participants, the cheaper the shared cost per person.
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Leave your contact and the Omset Laris team will help with a booking website, package landing pages, and travel ads. Optional.
Understanding package pricing
Shared cost vs per-person cost
Shared costs (bus rental, guide, tolls) are split evenly across participants, so more participants means cheaper per person. Per-person costs (tickets, meals, hotel/pax) stay the same regardless of headcount.
Margin of the selling price
The calculator uses margin of the selling price: price = cost ÷ (1 − margin%). A 25% margin means the cost is 75% of the selling price. This differs from markup, which is computed from cost.
Test several participant counts
Because shared cost is sensitive to headcount, the calculator shows the per-pax price for 10, 20, and 30 participants so you can set a minimum quota that stays attractive.
FAQ
Frequently asked questions
How do I calculate a per-person tour package price?
Divide shared costs (transport, guide) by the number of participants, add per-person costs (tickets, meals, hotel). That's the cost per pax. Then divide by (1 − margin%) to get the selling price per pax.
What's a reasonable margin for a tour package?
Generally 20–35% of the selling price, depending on package type (open trips tend to be thinner, private/custom thicker), service level, and competition. This calculator lets you set your own margin.
Why does the per-pax price change with participant count?
Because shared costs (vehicle rental, guide, tolls) are divided across all participants. With 10 participants each bears a larger share; with 30 the share is smaller, so the per-pax price drops.
What's the difference between margin and markup?
Markup is computed from cost (price = cost × (1 + markup%)). Margin is computed from the selling price (price = cost ÷ (1 − margin%)). For the same percentage, margin yields a higher selling price than markup.
Does this estimate include tax?
Not necessarily. Enter all cost components for your situation; if there's tax or admin fees, add them into shared or per-person costs so the selling price covers them.
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Omsetlaris Services
You have the numbers. Now the bookings & leads.
The calculator here helps you set prices and margins. Bringing in participants consistently takes a system — that's where we work. We build booking websites, package landing pages, reservation systems, and ads for tour & travel agents.
Travel & booking website
Package catalog, itineraries, and a gallery that earn trust before anyone reaches out.
Package landing pages
A dedicated page per package/open trip for ad campaigns, complete with a WhatsApp CTA.
Reservation system
Participants book and pay a deposit themselves; trip schedules and quotas track automatically.
Managed travel ads
Setup and optimization for travel package ads, from targeting to performance reports.
The consultation is free with no obligation. If it turns out you don't need a system yet, we'll say so.