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Ad Budget & ROI Calculator
Estimate the revenue, profit, and ROAS of your ad budget before you spend it. Free, no signup, instant results for Meta Ads, Google Ads, TikTok Ads, and Shopee Ads.
Typical Facebook & Instagram Ads figures for Indonesian SMBs. Cold traffic, so conversion depends heavily on creative quality.
The defaults below are Indonesian market averages — replace them with your own account data if you have it.
Your estimated ad results
These are estimates based on industry averages, not a promise of results. Actual numbers can differ substantially depending on creative quality, targeting accuracy, product pricing, and auction competition. Use this to plan a budget, not as a guarantee.
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Send the numbers above to our team. You'll get a full read: whether this ROAS target is realistic for your product, and what to fix first.
The terms you need first
These three acronyms show up in every ad dashboard. Once you know what they mean, agency and in-house reports get far easier to read.
ROAS (Return on Ad Spend)
ROAS measures how much revenue comes back for every Rp1 you spend on ads. A 4x ROAS means Rp1 million of budget produced Rp4 million in revenue. Note this is gross revenue — your product cost isn't deducted yet, so a high ROAS can still lose money on thin margins.
CPA (Cost per Acquisition)
CPA is what you pay in ad spend to win one customer: total budget divided by the number of conversions. It only means something next to your profit per sale — a Rp50,000 CPA is cheap for a million-rupiah product and a disaster for a Rp30,000 one.
CTR (Click-Through Rate)
CTR is the percentage of people who click your ad after seeing it. A low CTR usually points at creative or targeting: either the ad doesn't earn attention, or it's reaching the wrong people. A high CTR lowers your CPC, because ad platforms price well-received ads more cheaply.
How to read these results
- 1
Start with profit, not ROAS. A 3x ROAS sounds great, but on a 25% product margin it loses money. The profit figure in this calculator already accounts for your margin — that's the number that decides.
- 2
Find your break-even point. Adjust the selling price or margin until profit hits zero. The ROAS at that point is the minimum your campaign has to clear to avoid a loss.
- 3
Stress-test a pessimistic case. Halve the closing rate and raise CPC by 50%. If it still turns a profit, your budget is reasonably safe. If it goes red immediately, fix the product and funnel before adding budget.
- 4
Compare platforms. Shopee Ads wins on closing rate because shoppers arrive ready to buy, but price competition is fierce. Google Ads costs the most per click yet catches people actively searching. Enter the same figures in each tab to see the difference.
FAQ
Frequently asked questions
Got your numbers but not sure how to read them?
What's the minimum ad budget for a small business starting out?
For a learning phase, budget for roughly 50-100 clicks per week on a single product. At an average Meta CPC of Rp1,500 that's about Rp75,000-Rp150,000 per week, or Rp300,000-Rp600,000 per month. Below that you rarely gather enough data to conclude anything and end up guessing. Consistency matters more than size: a small campaign running a full month teaches you far more than a big one running three days.
What counts as a good ROAS?
There's no magic number — it depends on your margin. The quick formula: minimum ROAS = 1 divided by your margin. At a 25% margin you need better than 4x just to break even. At 50%, 2x breaks even. That's why high-margin service businesses survive on 2x while thin-margin electronics shops need 8x or more.
Why are my real results far below the calculator's estimate?
Usually one of four things. Your creative isn't strong enough, so CTR falls below average and CPC inflates. Your targeting is too broad or aimed at the wrong audience. Your landing page or WhatsApp response is slow, so buyers drop off. Or the campaign is only a few days old and still in the algorithm's learning phase. This calculator uses industry averages, and new accounts almost always start below average.
Which platform suits my business best?
It depends on whether people are already searching for what you sell. For actively-searched services — AC repair, contractors, clinics — Google Ads makes the most sense despite the higher CPC. If your product needs introducing and leans on visuals, Meta and TikTok Ads work better. If you sell on a marketplace, Shopee Ads has the highest closing rate because its traffic is already in shopping mode.
Are the default figures accurate for the Indonesian market?
The defaults are Indonesian market averages drawn from our experience running SMB campaigns, and they're deliberately editable. Ad costs move constantly with industry, season, location, and auction competition — fashion CPC in Jakarta can be double a local service in a smaller city. If your ad account is already running, always use the numbers from your own dashboard instead of our defaults.
Is this calculator free, and is my data safe?
The calculator is completely free and all the math runs in your browser — nothing you type is sent to our servers. Data is only transmitted if you choose to submit the consultation form, and it's used solely by the Omset Laris team to contact you. Never sold, never shared.
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