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Wholesale & Retail Price Calculator

Set two price tiers (wholesale and retail) from cost and each margin, plus a profit simulation at a given purchase quantity. Free.

How it's computed

Price = cost ÷ (1 − margin%). The simulation uses the wholesale price if qty ≥ threshold, otherwise retail.

Two price tiers

Wholesale priceRp50.000
Retail priceRp66.667
Wholesale priceRp50.000
Profit/unit retailRp26.667
Profit/unit wholesaleRp10.000
Total at qty (12 units)Rp600.000
Profit at qtyRp120.000

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Setting two price tiers

Two different margins

Retail uses a higher margin serving single buyers; wholesale uses a thinner margin to attract bulk purchases. Price = cost ÷ (1 − margin%).

Wholesale qty threshold

The minimum quantity for a buyer to get the wholesale price. Below it, retail applies. This protects margin while encouraging larger orders.

Profit simulation

The calculator computes total and profit at a given purchase quantity, using the wholesale price if qty reaches the threshold — helping assess your wholesale offer.

FAQ

Frequently asked questions

How do I set wholesale and retail prices?

Set a margin for each, then price = cost ÷ (1 − margin%). E.g. cost Rp40,000: retail margin 40% → Rp66,667; wholesale margin 20% → Rp50,000.

Why is the wholesale price lower?

Because its margin is thinner, traded for larger sales volume. Wholesale buyers purchase a lot at once, so total profit stays attractive despite lower per-unit profit.

What's a reasonable wholesale margin?

It depends on industry and volume, generally lower than retail (e.g. retail 30–50%, wholesale 10–25%). Test values and see the profit simulation at your target quantity.

How do I set the wholesale quantity threshold?

Choose a minimum that keeps the wholesale price profitable for you and attractive to buyers — e.g. per dozen, box, or carton. Match your customers' buying patterns.

Can there be more than two price tiers?

This calculator focuses on two tiers (wholesale & retail). For more complex tiered schemes, use its output as a base and set additional tiers manually as needed.

Omsetlaris Services

You have the numbers. Now the system.

The calculator here helps you decide with numbers. Running a business day to day takes a tidy system — that's where we work. We build websites, POS & bookkeeping systems, and financial & invoice automation for small businesses.

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Profile, catalogue, and ordering channels that earn trust before anyone reaches out.

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Transactions, stock, and profit tracked automatically — not in a notebook or manual spreadsheet.

Finance & invoice automation

Professional invoices, billing, and financial reports that generate themselves, saving your time.

Digitalization consult

We help map which processes are most worth automating first for your business.

The consultation is free with no obligation. If it turns out you don't need a system yet, we'll say so.

Free Wholesale & Retail Price Calculator | Omset Laris