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Margin & Markup Calculator
Set the selling price from cost via markup or margin, and understand the difference — with profit per unit and margin/markup percentages. Free.
Markup vs margin
Markup is from cost, margin from the selling price — for the same percentage, margin gives a higher price.
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Understanding margin & markup
Markup
The percentage added to cost. Selling price = cost × (1 + markup%). A 30% markup on Rp50,000 cost → selling price Rp65,000.
Margin
The profit percentage of the selling price. Selling price = cost ÷ (1 − margin%). A 30% margin on Rp50,000 cost → selling price Rp71,429.
Why they differ
For the same percentage, margin always yields a higher selling price than markup, because the base differs: markup from cost, margin from selling price.
FAQ
Frequently asked questions
What's the difference between markup and margin?
Markup is from cost (price = cost × (1 + markup%)); margin from selling price (price = cost ÷ (1 − margin%)). For the same percentage, margin gives a higher price.
How do I compute selling price from markup?
Multiply cost by (1 + markup%). E.g. Rp50,000 cost at 30% markup → Rp65,000. Profit per unit Rp15,000.
How do I compute margin from selling price?
Margin% = (selling price − cost) ÷ selling price × 100. E.g. sell Rp65,000, cost Rp50,000 → margin (15,000/65,000) = 23.1%.
Should I use markup or margin?
Markup is intuitive for pricing up from cost; margin is relevant for profitability vs sales. Many owners set a markup, then check the margin.
Does this include tax?
No. It computes the pre-tax price. If you're a taxable entity, add VAT separately with the VAT calculator, or factor tax into your cost.
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